![]() The federal government needs to step up and define Tennessee whiskey, ending the debate. ![]() I spent a couple pages on this in my book, Bourbon Curious, but I expect this issue to go away one day. Still, the debate rages on (most people don’t care, BTW), and it gives us whiskey geeks something to rant about in social media forums, only proving whiskey evokes a passion as strong as: Is LeBron the greatest NBA player of all time? (Answer to that is no. And to their credit, Jack does a good job telling their side of the story. And frankly, Jack Daniel’s charcoal mellowing isn’t the leading flavor creator it’s their yeast and water that, in my opinion, make Jack different. It’s absolutely a unique style that is a straight bourbon, charcoal filtered prior to entering the barrel. ![]() So, out of respect for their labeling and state laws, I call them Tennessee whiskey. And if you actually pull a high ranking Jack member aside and really push them on it, they will confirm that “technically” it is a bourbon.īut, it’s their choice to not call it bourbon, and they heavily lobbied to create a state Tennessee identity for their style of whiskey. ![]() Jack Daniel’s chooses not to call itself bourbon, but the historic brand applies for federal label approval under the class of bourbon and Tennessee whiskey is listed as straight bourbon in the North American Free Trade Agreement. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |